The Project:
Jade’s Green Kitchen is a plant-based catering company dedicated to celebrating the beauty of the finest vegetables and whole foods, delivering fresh, locally sourced ingredients straight to every event. With a passion for seasonal, high-quality produce and a commitment to sustainability, JGK creates nourishing, flavourful experiences that showcase the very best of nature’s bounty.
Quality is at the heart of everything Jade’s Green Kitchen does. Fresh ingredients are carefully sourced from local growers, ensuring every dish is made with the best possible produce. Whenever available, organic options are prioritised—not only for their superior taste but also for their environmental benefits, ensuring that all food is free from harmful chemicals and grown with care for the planet. By choosing local and organic, JGK supports sustainable food systems while delivering vibrant, seasonal flavours that enhance every dish.
The brand identity needed to capture this dedication to freshness, sustainability, and warmth, reflecting the company’s ethos through thoughtful design and messaging.
The Rationale:
Jade’s Green Kitchen’s visual identity is built around a responsive logo system, with a signature leaf element flowing through each variation. This leaf serves as the core of the brand, symbolising growth, sustainability, and the fresh, plant-based ingredients at the heart of JGK’s catering. Whether in the full logo, monogram, or standalone icon, the leaf ensures a consistent and recognisable visual identity.
The colour palette is inspired by seasonal green vegetables like kale, spinach, and herbs, using organic greens to reinforce the brand’s commitment too fresh, locally sourced ingredients. This natural, earthy approach ensures visual harmony and flexibility across all brand touch-points.
Typography and design elements embrace organic imperfection, reflecting the handcrafted nature of JGK’s dishes. The responsive brand system adapts seamlessly across menus, packaging, digital platforms, and event signage, ensuring a cohesive, professional presence in any setting.
With a brand identity as fresh and vibrant as its food, Jade’s Green Kitchen stands out in the catering industry—offering more than just nourishment but a celebration of seasonality, sustainability, and community.
