The Project:
The Eclectic Jeweller is a boutique jewellery studio dedicated to crafting one-of-a-kind, handcrafted pieces that blend artistry, individuality, and craftsmanship. Based in the heart of a creative community, the brand embraces an eclectic approach, sourcing unique materials and combining traditional techniques with contemporary influences. Each piece is a statement—carefully designed to celebrate personal expression and the beauty of imperfection, making no two designs alike.
The Rationale:
I developed a brand identity that reflects the ethos of The Eclectic Jeweller—an appreciation for the unconventional, the handmade, and the deeply personal. The visual direction draws from a mix of antique craftsmanship, modern minimalism, and bohemian influences, mirroring the brand’s ability to seamlessly blend eras and styles into distinctive, wearable art.
The logo and brand aesthetic embody the raw yet refined nature of the jewellery itself—elegant but organic, polished yet tactile. A hand-drawn quality within the typography nods to the personal touch behind every piece, while subtle textures and rich, earthy tones evoke the warmth of natural materials like gold, silver, and precious gemstones.
